EXPERIENCE
Senior Product Designer
Webook
2025 - Present
I lead the UX redesign of the WBK Admin Portal to improve clarity, efficiency, and usability for internal event and ticketing operations by identifying key operational pain points such as unclear system behavior during ticket sell-out scenarios and missing guidance for next steps.
Senior Product Designer
Webook
2025 - Present
I lead the UX redesign of the WBK Admin Portal to improve clarity, efficiency, and usability for internal event and ticketing operations by identifying key operational pain points such as unclear system behavior during ticket sell-out scenarios and missing guidance for next steps.
Senior Product Designer
Webook
2025 - Present
I lead the UX redesign of the WBK Admin Portal to improve clarity, efficiency, and usability for internal event and ticketing operations by identifying key operational pain points such as unclear system behavior during ticket sell-out scenarios and missing guidance for next steps.
UX Manager
Backbase
2023 — 2024
With a keen understanding of users' financial aspirations and challenges, I create product flows that seamlessly connect customers with their finances. My expertise lies in designing customised user flows focusing on Middle East customers, interactive budgeting tools, and secure communication channels to foster trust and meaningful connections.
UX Manager
Backbase
2023 — 2024
With a keen understanding of users' financial aspirations and challenges, I create product flows that seamlessly connect customers with their finances. My expertise lies in designing customised user flows focusing on Middle East customers, interactive budgeting tools, and secure communication channels to foster trust and meaningful connections.
UX Manager
Backbase
2023 — 2024
With a keen understanding of users' financial aspirations and challenges, I create product flows that seamlessly connect customers with their finances. My expertise lies in designing customised user flows focusing on Middle East customers, interactive budgeting tools, and secure communication channels to foster trust and meaningful connections.
User experience designer
Accenture
2021-2022
Designed intuitive, user-centered digital experiences across various industries. Engaged in ideation, wireframing, and user testing, optimizing interfaces to meet clients' business goals and user needs. Worked closely with developers and product teams to ensure seamless implementation, leveraging user insights to drive impactful design decisions.
User experience designer
Accenture
2021-2022
Designed intuitive, user-centered digital experiences across various industries. Engaged in ideation, wireframing, and user testing, optimizing interfaces to meet clients' business goals and user needs. Worked closely with developers and product teams to ensure seamless implementation, leveraging user insights to drive impactful design decisions.
User experience designer
Accenture
2021-2022
Designed intuitive, user-centered digital experiences across various industries. Engaged in ideation, wireframing, and user testing, optimizing interfaces to meet clients' business goals and user needs. Worked closely with developers and product teams to ensure seamless implementation, leveraging user insights to drive impactful design decisions.
UX Manager
Backbase
2023 — 2025
With a keen understanding of users' financial aspirations and challenges, I create product flows that seamlessly connect customers with their finances. My expertise lies in designing customised user flows focusing on Middle East customers, interactive budgeting tools, and secure communication channels to foster trust and meaningful connections.
UX Manager
Backbase
2023 — 2025
With a keen understanding of users' financial aspirations and challenges, I create product flows that seamlessly connect customers with their finances. My expertise lies in designing customised user flows focusing on Middle East customers, interactive budgeting tools, and secure communication channels to foster trust and meaningful connections.
UX Manager
Backbase
2023 — 2025
With a keen understanding of users' financial aspirations and challenges, I create product flows that seamlessly connect customers with their finances. My expertise lies in designing customised user flows focusing on Middle East customers, interactive budgeting tools, and secure communication channels to foster trust and meaningful connections.
Senior UX Designer
Xebia
2022-2023
Led UX design for a high-stakes project with Alinma Bank, focusing on user-friendly, secure interfaces for fintech applications. Conducted user research, prototyping, and iterative design to enhance the banking experience.
Senior UX Designer
Xebia
2022-2023
Led UX design for a high-stakes project with Alinma Bank, focusing on user-friendly, secure interfaces for fintech applications. Conducted user research, prototyping, and iterative design to enhance the banking experience.
Senior UX Designer
Xebia
2022-2023
Led UX design for a high-stakes project with Alinma Bank, focusing on user-friendly, secure interfaces for fintech applications. Conducted user research, prototyping, and iterative design to enhance the banking experience.
Junior Designer
Tenovia
2018-2019
Supported design projects by creating visual assets tailored to client requirements, including graphics, icons, and layouts. Worked collaboratively with the senior design team to ensure brand consistency and visual appeal across various digital and print media. Gained hands-on experience in the full design process, from brainstorming to asset delivery.
Junior Designer
Tenovia
2018-2019
Supported design projects by creating visual assets tailored to client requirements, including graphics, icons, and layouts. Worked collaboratively with the senior design team to ensure brand consistency and visual appeal across various digital and print media. Gained hands-on experience in the full design process, from brainstorming to asset delivery.
Junior Designer
Tenovia
2018-2019
Supported design projects by creating visual assets tailored to client requirements, including graphics, icons, and layouts. Worked collaboratively with the senior design team to ensure brand consistency and visual appeal across various digital and print media. Gained hands-on experience in the full design process, from brainstorming to asset delivery.